Wednesday, May 2, 2012
Dave is evaluating the effectiveness of his Google ad campaigns for his business English program. Although he is paying on a cost per click basis, he is looking to see which campaign is giving him the most impressions for the least money.
Last month, Campaign #1 cost $31.00. It had 105 clicks and 40,134 impressions.
Campaign #2 cost two point one times as #1. It had 158 clicks and had a click-through rate of zero point nine two percent.
Campaign #3 cost $12.25 less than campaign #1. It had 11.5% fewer clicks than Campaign #1, but had a higher click-through rate than Campaign #2 by zero point five four percentage points.